DOVE X THE NORTH FACE
The Cycle Project
Problem: It is difficult for homeless women who menstruate to safely and privately clean themselves while on their periods.
Insight: Not being able to clean and care for yourself while menstruating takes away part of your dignity.
Big Idea: Dove x The North Face let homeless women take control of their period and restores their dignity by creating a safe portable way to privately clean themselves.
CASE STUDY VIDEO
