HORRIFYING TO GO NEAR

Dove Men + Care Dry Spray Antiperspirant

Insight: Sweat that is noticeable is unappealing

Big Idea: Sweat can turn into something that’s horrifying to go near

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AWARDS: 2021 Creativity International Design & Advertising Awards, Bronze

Graphis New Talent Annual 2021, Honorable Mention

Published on Ads of the World